I build engaging, performant and accessible experiences. Let’s Build Something Great Together!
About Me
UI/UX Designer and Front-End Web Developer with over 15 years of experience
creating
user-centered digital solutions. I focus on best UX practices and
accessibility
principles to enhance SEO, performance, and conversion rates. I have defined and
maintained
Front End project architecture, covering all stages from planning to deployment in
environments such as agencies, publishing houses,
universities, SaaS companies
and the first mexican unicorn. I am looking for projects that
enable me to
continue improving, fully embrace user needs, and provide them with an engaging experience from both technical and
design standpoints.
Full Stack Developer Bootcamp
An intensive two-month program focused on learning the MERN stack (MongoDB,
Express.js, React, Node.js). Awarded recognition for the Best Video Game Project
Master in Virtual Media
A degree focused on holistic knowledge of digital media and its influence on humankind. Graduated with the thesis
Sketches of a Rhetoric for Web.
Major in 3D Animation and Post Production
Postgraduate course focused on 3D animation development using tools
such as ZBrush, Maya, Blender, Premiere, and After Effects.
North American SaaS company with a comprehensive focus on marketing solutions tailored to digital technologies. Sales
Hub primarily manages conversion funnels for telecom companies in the region.
Redesigned the company CRM platform, which increased user satisfaction by incorporating
enhancements based on comprehensive research and usability testing process.
It also improved CRM query performance by 40% by optimizing the database organization and
information queries, resulting in greater operational efficiency, as reported by Data Dog.
Contributed to the architecture development in Next.js by establishing coding standards and
a
declarative structure in the components, facilitating team collaboration, and accelerating
the
development of new features.
Championed the Accessibility initiative to make landing pages compliant with Section 508 and
achieve WCAG AA standard.
One of Latin America’s unicorn startups, Kavak specializes in buying and selling used cars. It stands out for
assuring safety in each transaction while pioneering in digitizing and standardizing the industry in the region.
Led the post-sales team, enhancing departmental efficiency by aligning goals and strategies
in
collaboration with team members.
Collaborated on developing a scalable architecture, aligning solutions with recommendations
from
senior engineers, and optimizing infrastructure and system performance.
Reduced technical debt by facilitating communication between Product Owners and Chapter
Leads,
resulting in greater clarity on product requirements and more efficient execution.
I enhanced the team’s technical skills by conducting one-on-one sessions, and devising
personalized development plans in conjunction with each Chapter Lead, raising the overall
competency level of the group.
Contributed in migrating the architecture from the Nx Monorepo to Micro Services and Micro
Frontends using Module Federationn
Tools or Technologies Used at Kavak as a Tech Lead:
Enhanced the technical skills of the Chapter, improving site performance in Lighthouse
metrics
by encouraging best practices through code reviews, weekly presentations, and newsletters.
Designed and developed newsletter campaigns in MailChimp, increasing visibility for
exhibitions
and updates in the tech stack, which improved internal team communication.
Contributed to settling the architecture in Monorepo using Nx and Angular, optimizing
dependency
management, and promoting collaborative development.
Introduced and championed compliance with WCAG accessibility guidelines, improving site
usability and ensuring adherence to AA standards.
Founded the workflow for site internationalization, enabling over 9 regions to access
relevant
content using the i18n module of Angular and Strapi.
I Improved the Front-End developer's onboarding process by documenting workflows,
technologies,
and best practices in presentations and Confluence. Thus, easing the integration of new team
members.
Tools or Technologies Used at Kavak as a Front End Chapter Lead:
Developed applications for clients and internal use using Angular, Angular Material, and
Bootstrap, optimizing functionality and user experience.
Collaborated in defining architecture through proof of concepts (POC) for technologies such
as
Firebase, Strapi, and Storybook, facilitating the adoption of appropriate tools.
Participated in pair programming sessions, contributing to team development and fostering
knowledge sharing.
Documented Front-End components in Storybook, enhancing the development experience and
facilitating component reuse in future projects.
Led projects alongside stakeholders, making technical and design decisions that aligned
outcomes
with business expectations.
Tools or Technologies Used at Kavak as a Tech Lead:
Small biz established by newly graduated Design professionals, passionate about print and digital design.
Co-founded a digital advertising agency, managing and executing web projects
comprehensively.
Developed multiple websites using technologies such as Google Analytics, WordPress, jQuery,
React, Drupal 7, WooCommerce, Conekta, PHP, MySQL, HTML5, and CSS3, ensuring an optimal user
experience.
Ranked various pages at the top of search engines by implementing SEM and organic SEO
strategies that enhanced online visibility.
Tools or Technologies Used at Kavak as a Tech Lead:
Redesigned the company CRM platform, which increased user satisfaction by incorporating
enhancements based on comprehensive research and usability testing process. It also improved CRM
query performance by 40% by optimizing the database organization and information queries,
resulting in greater operational efficiency, as reported by Data Dog.
Kavak web presence's flagship. I continuously contributed to adding new features, optimizing
performance, and adopting and implementing best practices. Accessibility and
Internationalization were my greatest accomplishments
Created for Loto Audio, a company founded in 2014 by audio experts with over 35 years of
experience, this website reflects the brand's commitment to premium quality. Its website was
developed using a simple tech stack, purposefully selected to improve site performance,
providing a smooth user experience without unnecessary complexity or over-engineering.
Iron Hack's first module videogame coding assignment. I designed and coded the interface and animations. Although
buggy and lacking best practices, it was awarded the Best Video Game Project. Even today, it is pretty flashy, pun
intended.
One of my first independent projects. Despite being developed in 2013, it still keeps a good spot
on search results. The design might be outdated, and it doesn't follow modern best practices
(many of them were not even cross-browser),
but it's always good to remember where you come from and how far you've gone.
